Do you want to do image optimization SEO for ranking and get first on Google search engine in 2020 ? Follow this post to better optimize your blog post image.
Unless,you make all the blog post images of your new blog SEO-friendly.
Why To Optimize Images
All bloggers use images for their blog posts,but very few optimize them from search engine optimization point of view.
People also read : How to start a successful blog for beginners
Further it is often observed with the newbie bloggers that they upload lots of images to their blogs.
But don’t know the basic On-page seo techniques to make them SEO friendly.
Despite this,if your blog posts images are heavy in size,it will slow down your site speed.
All in all,we will explain each and every step for proper optimization of your blog post images.
Similar Post : How to write SEO friendly content for your WordPress site
Choosing Best Blog Post Image
That is really an uphill task to choose best image for your blog posts.
If you are getting blog post images from Google search,then you are adding negative impact on your SEO rankings.
Because on Google search,most of the professional images are having copyright licence.
And if you are using photos from Google ,then Google can penalise your site for such violation.
Similarly most if the people use free or paid stock images from the same websites.
So chances of similar and duplicate images increase.
Pro tip : make your own images using photo editing tools such as Photoshop, Adobe illustrator etc.
Thus by making your own images makes you the copyright owner and ultimately you get unique blog photos.
Optimize Images for Search Engines
Choose Correct Image File Name
Before uploading your blog post image,You must ensure its correct and SEO friendly file name.
Most of the bloggers often make such mistakes.They give such file name to their blog post image,that has nothing to do with their content.
In order to make SEO friendly post image name,you should add main keyword,or appropriate keyword to your image name.
For example,if your article is about “How to write SEO friendly Content” Then your image name must be as How-to write-SEO-friendly-Content.JPG
In the above example we have added dashes to the image name.
Which is compulsory,if you really want image optimization for SEO ranking.
1.Wrong Image Name : 001.jpg 2. Not SEO friendly : How to write SEO friendly Content.JPG 3. Correct and SEO Optimized : How-to write-SEO-friendly-Content.JPG
Image Size And Dimension
In order to make SEO image optimization,you must give preference to proper and appropriate image size and dimension.
For our blog mysmartblogging,we often make image dimensions by 800*430 or 1280*720.
The above image dimensions are sufficient enough.
As far as image size is concerned,it must be within 50KB size.
The more your images size is,the slower your blog post will be.
Recommended read : Must have WordPress plugins for new bloggers
From SEO point of view,your page loading speed is a great factor of ranking your post on search engines.
Most of the bloggers upload stock images from free websites and that too without resizing them.
And ultimately,their blog server gets heavier than before.
Pro tip : Always resize or crop your images before uploading to your website server.
For resizing,you can use various mobile apps,pc software’s like Photoshop or online tools.
To reduce the size of images without losing it’s quality,you must compress them.And compression must be less than 50 kB.
Beacuse you have to upload many images in the upcoming posts,so it is always better to upload even less sized images.
There are many tools available online as well as offline for compression of stock images.
We use shortPixel online tool to compress our blog post images.
Besides it we have a free windows pc software, that we use offline.It is an amazing software which compress large sized images without losing it’s quality.
Image ALT Text
Adding Alt text to your images is the most important part of image optimization.
As you might know,search engines can’t understand the images,that are without Alt text.
It is further important that we add Alt text tag to images,so that search engines can understand,what the image is all about.
Moreover,search engines prefer those posts for ranking,which are SEO optimized not only with the content,meta tag,SEO description but also for the images they contain.
Example To Add Alt Text
How should you Add ALT text in the Image?
Lets take an example of image Alt text.Suppose your article is about SEO Optimization,then your image Alt text will be as under :
<img src=”SEO-Optimization” alt=”how to do image optimization”/>
The above image alt tag is an HTML image tag.
If you are using WordPress for writing your blog content,then it is an easy task to do .
See the below screen shot as an example
When you upload the image in your article, you will be able to add ALT text directly to your image. Check the image below to know how to do that.
So never forget to add Alt text to your post image.
There is a big difference between Alt text and Alt attribute.We have already discussed about Alt text.
Whereas alt attribute meas whenever we take a mouse cursor on the imagea pop up comes on the image.It is called Alt title or Alt attribute.
From search engines point of view,Alt attribute gives positive signals to the Google like search engines.So there are more chances of your post ranking.
Image caption is another image optimization seo factor to further enhance your post ranking chances.
If you give appropriate caption to your blog post photo,then it will be a positive point for your readers.They will get a quick glance of the image.
And if you have inserted appropriate image,and it’s caption,then your readers will take interest in your article.Thus they will spend more time to read your post.
This ultimately,reduce your website bounce rate.Which is a key ranking factor.
Remove Hyperlink from image
Images are good way to better illustrate your post to your readers.But when you add link to your post image,you can distract your readers and they will definitely lose intetest in your article.
When your reader while reading the article click on the image,it will redirect them to less important page.So it will distract them.
So in order to remove hyperlink from the image,go to image display setting.At the last of right corner of the setting.Go to “link to” option.And from drop down menu choose the option “None”.
Lastly click update button and that’s it.you have removed the hyperlink from the image itself.
Selecting Right Image Format
It is worth mentioning here that,by selecting right image format is another best way to optimise image for SEO ranking.
Basically,there are three image formats which are mostly used and they are universal.JPG(JPEG),PNG and GIF.
1. JPEG OR JPG
Of all these formats,jpg or jpeg is mostly preferred format by the bloggers.As it is lesser in size.So your web page will load faster and you will get your pages vastly indexed by search engines.
PNG image format is mostly used when you need transparent background of the image or logo.Also PNG format is more in size as compared to JPG.
GIF format is used when you want to give your image an animation.It may be used for flashing a text,image colour etc.
So you can use GIF format to grab your readers attention towards any give away or for email marketing.
From the above three image formats,you can use any one of them depending upon your need.
Making Image Sitemap Using Plugin
Have you ever heard about image sitemap.Then here is a trick.Just like we generate sitemap for our pages and posts,similarly we can generate image sitemaps.
Pro Tip : Generate image sitemap if your website is basically about images,wallpapers etc.
The above WordPress plugin link is for generating image site map.
If you have lots of images on your website,but you have not made some or all of them SEO optimized.
Then this plugin will add alt text and alt title to all of your images automatically.
If you don’t bother about downloading no of plugins,then you should use smush plugin for compressing of images.
This plugin automatically compress all images from your site.
It will enhance your WordPress website page speed.
well,we have thoroughly explained the steps which are needed for image optimization.
Most of the bloggers are unaware of image optimization for SEO ranking.They should apply these tips to properly optimize their blog post images.
And we are pretty sure that after reading this article,you will surely optimize your images and rank well on Google.
What about sharing this article,Do share it on social media,if you have found this article worth reading.
Thanks in advanve.Keep blogging smartly 😎🙂
List Of Articles For Beginners :
- Best Off-page SEO Techniques 2020 For First Ranking
- How To Do Keyword research in 2020 ?(Know Secrets)
- On-Page SEO 2020 To Rank First On Google
- Submit WordPress Site To Google Search Console 2020